Digital Survey

Background

There has been an explosion of technologies available to the enterprise over the past decade, and the next ten years promise to be no different. Change has not only delivered newer versions of familiar technologies, but also introduced new whole new forms of delivery, posing fundamental questions as to where a company should draw its boundaries of expertise. At the same time, technology has delivered to its clients and prospects the tools to compare pricing, service delivery and brand promise like never before. In this goldfish bowl, product cycles are getting shorter, barriers to entry getting lower, and more of the conversation happening in digital.

Enterprise Response

Great strides have been made in the social media space, and internal IT departments have been hard at work upgrading tools inside different company departments. However, social media is only the last mile of the digital conversation, and enterprises are ill-equipped to exploit fully the potential of the new technology services, clinging to company structures laid out in the nineteenth century.  Technology becomes a lobster pot, where it's easy to get into vendor software, but very difficult to get out.  Furthermore, as a result, they are at a profound informational disadvantage to the outside world, struggling to keep up as markets move at internet speed. Productivity is no longer measured by output and unit cost: it is now about connectedness and flexibility.

Supl Digital Survey

The Survey takes the form of interviews with key people around the enterprise to understand key processes and the tools currently employed to deliver them. It is also to understand an enterprise's clients, and what makes the enterprise special. The Survey will deliver two key outputs:

First, it will set out how the enterprise can be transformed through the use of modern tech services, bridging the inter-departmental information divide to put the enterprise on a more even footing with its marketplace, employing cloud-based "honeypots", ecosystems of enterprise technologies, all designed to work together. Second, by distilling the enterprise's unique character, the Survey will lay out how that character can be surfaced digitally, branding the provision of information with its own perspective, thus building distinctiveness in a crowded marketplace - a vital element to pricing power.