Salesforce.com is the world's most renowned CRM system, and arguably the poster child of cloud applications.  However, its flexibility can also be its main weakness: you CAN do anything with it, but what SHOULD you do?

There are plenty of other questions on your mind, too.  The name suggests it's exclusively a sales tool, but can it help more relationship models?  If so, how?  How do I ensure that people actually use it?

We've been using and configuring Salesforce to solve a variety of real world challenges since 2002, so can offer an experienced perspective on this important business application.